Digital Badge: Marketing and Branding

Offering Digital Credentials.
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Marketing & Branding

To earn this Digital Credential, the student has learned to analyze brands and define branding; create functional and strategic marketing plans; identify the impact of consumer demographics and behavior; and recognize the factors that impact brand strategy.

Successful completion of 2 UC Santa Barbara PaCE Professional Courses:

• 2 Professional Courses
  • BUSAD X409.65 Marketing Principles & Practices 
  • MGMNT X479 Business and Personal Branding
• 72 Contact hours 
• 8 Professional units