Business Management & Legal Studies Course Catalog
Explore individual courses across accounting, finance, legal studies, human resources, business strategy, project management, artificial intelligence, digital marketing, sports management, and technology management. Courses may be taken on a standalone basis, allowing you to build skills in a specific area without committing to a full certificate program.
Use the program-area navigation below to browse available subject areas and course descriptions.
Accounting
Rigorous accounting standards and financial literacy are the pillars of organizational integrity and transparency. These courses provide the high-level perspective and technical tools necessary to maintain compliance, manage fiscal risk, and ensure long-term stability.
ECON X400Principles of Financial Accounting
Explore the entire accounting cycle from start to finish. Examine how to analyze everyday transactions, log journal entries, and track cash handling rules. Practice building the four key financial statements—balance sheet, income statement, statement of cash flow, and statement of stockholders' equity—to examine how a company tracks its assets, debts, and equity.
View course details and registration →ECON X418Financial Statement Analysis
Explore how to review corporate financial statements to help make smart investment and credit choices for an organization. Examine how to evaluate profitability and risk measures by combining economics, business strategy, and accounting practices. Practice your analytical skills in group exercises to build the collaborative managerial habits you need for everyday business decision-making and performance projection.
View course details and registration →ECON X422AIntermediate Accounting
Examine the rules used to build financial statements, focusing on how balance sheet valuations tie into income. Examine the time value of money and apply present value techniques to determine the worth of long-term assets. Practice looking closely at corporate financial reports, evaluating different depreciation methods, and tracking cash flows from operations.
View course details and registration →ECON X422BIntermediate Accounting II
Explore complex corporate reporting topics to build on your accounting background. Examine how businesses manage stockholder's equity, calculate earnings per share, and handle revenue recognition for long-term contracts. Practice evaluating audit reports, examining accounting errors, and exploring income taxes, leases, and pensions.
View course details and registration →ECON X427AIncome Taxes (Individual)
Explore the U.S. federal income tax system and look at the role of government in business. Examine how tax laws and Treasury regulations apply to the individual taxpayer. Practice identifying taxable income, outlining allowable deductions, and preparing basic federal returns while resolving potential tax accounting problems.
View course details and registration →ECON X427BCorporate Taxation
Explore the federal income tax laws and regulations that apply to corporations, partnerships, and fiduciaries. Examine advanced business taxation issues, including corporate reorganizations, gift and estate tax principles, and strategic tax planning. Practice timing and structuring transactions, evaluating alternative tax methods, and finding solutions for tax controversies; gaining these practical skills will help you navigate complex corporate tax rules and settlement procedures.
View course details and registration →ECON X429Financial Data Analytics and Visualization
Explore modern techniques used to support strategic decisions in accounting and finance. Examine data modeling, forecasting methods, and performance metrics. Practice querying financial data with SQL, building forecasting models in Excel, and designing interactive Power BI dashboards.
View course details and registration →ECON X431Advanced Accounting
Explore the theory and application of specialized subjects in financial accounting, including mergers and acquisitions. Examine accounting for partnerships, governmental funds, and consolidated financial statements. Analyze case studies focused on the equity method of accounting for investments and foreign currency; this course is designed to help you prioritize additional study for certification exams while mastering complex business combinations.
View course details and registration →ECON X432Managerial Accounting
Explore cost accounting systems, activity-based costing, and how expenses flow through an organization. Examine how to use differential costs for smart decision-making, including cost estimation and capital investments. Practice analyzing internal financial data to evaluate past performance and project future numbers; understanding these concepts helps you build practical analytical skills to guide daily business operations, cost estimation, and capital investment analysis.
View course details and registration →ECON X433Auditing
Explore auditing theory and practice, focusing on how professional accountants examine financial statements. Examine standards, ethics, and risk assessment while learning how to evaluate internal control systems. Practice applying Generally Accepted Auditing Standards (GAAS) to real chapter case studies to pinpoint operational or financial reporting deficiencies; developing these skills is essential for ensuring the reliability of financial records and addressing legal liability.
View course details and registration →ECON X437Cost Accounting & Budgeting
Explore how cost accounting practices and budgeting help manage internal finances to support business decisions. Examine cost behavior, allocation methods, and break-even analysis to evaluate organizational performance. Practice building detailed operational and capital budgets, analyzing variances, and using costing methods like ABC to check profitability; understanding these tools gives you the skills to optimize resource allocation and long-term financial planning.
View course details and registration →ECON X440Accounting Information Systems and Automation
Explore how modern digital platforms manage accounting information and support financial operations. Examine how cloud-based enterprise systems handle financial data, reporting, and compliance. Practice using automation tools like robotic process automation (RPA) to streamline traditional workflows, while exploring cybersecurity risks and internal controls; you will also discuss how emerging trends like AI and blockchain transform everyday financial processes and system design.
View course details and registration →CPA Licensure Prep
To meet the exhaustive needs of our professional partners, we offer specialized licensure preparation. These modules are designed to bridge the gap between academic theory and the rigorous demands of the Uniform CPA Examination.
ECON X426ACPA Licensure Prep: Advanced Auditing and Attestation
Focuses on the deep technical competencies required to master the Auditing and Attestation (AUD) section of the CPA exam.
ECON X426BCPA Licensure Prep: Current Issues in Financial Reporting
Prepares candidates for the Financial Accounting and Reporting (FAR) section, focusing on complex reporting standards.
ECON X426CCPA Licensure Prep: The Regulatory Framework of Business
Provides a comprehensive review of business law and federal taxation for the Regulation (REG) section.
ECON X426DCPA Licensure Prep: Special Topics in Accounting
Covers the evolving specializations within the CPA discipline, ensuring candidates are prepared for the Business Environment and Concepts (BEC) or discipline-specific sections.
Strategic Investments & Finance
Successful navigation of volatile global markets requires sophisticated capital allocation, rigorous risk assessment, and a deep understanding of wealth management principles.
ECON X499.1Introduction to Financial Economics
Explore how to make smart financial decisions by converting future cash flows into today's value and determining the pricing of bonds and stocks. Examine fluctuating payment streams and examine how interest rates affect various cash flow scenarios. Practice using asset pricing models like CAPM and analyze risk reduction through strategic investment diversification.
View course details and registration →ECON X499.10Exchange Traded Funds and Portfolio Construction
Explore how ETFs combine the flexibility of stocks with the convenience of mutual funds. Apply business cycle theory to spot new market opportunities and look at "top-down" strategies. Practice analyzing existing portfolios to identify gaps and select competing programs to diversify investments; navigating this landscape helps you build practical skills to manage your holdings at a reduced cost.
View course details and registration →ECON X499.11Financial Crises
Explore how business cycles influence economic activity and portfolio performance using real-world case studies. Examine what triggers these shifts and look at how investment professionals adjust their strategies to react to different stages. Analyze how cycles can lead to market crises and evaluate how monetary and fiscal policies reduce cycle disruptions; this knowledge helps you protect business plans from unexpected economic shifts.
View course details and registration →ECON X499.12Impact Investing
Explore how investors can direct their money to address growing societal and environmental challenges. Balance investment theory with actual case studies to see how profit incentives can blend with social consciousness for a win-win outcome. Learn how to incorporate "conscience strategies" into portfolio construction and differentiate socially responsible options from impact investments while evaluating trade-offs between impact, risk, and reward.
View course details and registration →ECON X499.13Financial Wellness
Explore the strategic thinking required to navigate your financial life after graduation. Examine your career choices, wealth building, and how to navigate changing economic cycles. Practice building a personalized investment portfolio and a solid financial backstop tailored to your risk tolerance; navigating these choices helps you handle the responsibilities of adulthood while balancing your wealth, family plans, and overall well-being.
View course details and registration →ECON X499.14Getting Started in Investing
Explore the stock market and look at practical entry strategies firsthand from experts in the field. Examine how to approach investment professions and learn about the stock market behaviors you'll want to understand. Practice describing entry methods and identifying the key skills required to build a strong start as an investor.
View course details and registration →ECON X499.15Successful Investing
Explore the basics of investing in the market with a special focus on the strategy put forward in Peter Lynch's classic book, One Up on Wall Street. Examine how the stock market operates and analyze these strategies to find real opportunities. Practice building the skills to formulate sharp questions and discuss your ideas with experts in the field.
View course details and registration →ECON X499.16Fixed Income Fundamentals
Explore key terms and risk metrics like coupon, yield, and duration. Examine the global sectors of the bond market—including treasuries, municipals, and corporates—and practice calculating bond prices using discounted cash flows. Evaluate portfolio management strategies to better understand market operations and build smart investment strategies; you will learn to calculate bond prices through their discounted cash flows of coupons and other metrics.
View course details and registration →ECON X499.17Fundamental Investing
Explore how to look under the hood of different businesses to evaluate your investment choices. Examine various corporate metrics and operational aspects to see what makes a company a good stock option. Practice these skills by teaming up in small groups to analyze real companies and present your findings to an expert in the field.
View course details and registration →ECON X499.18Market Analysis
Explore the analysis and critical thinking needed to navigate the many factors involved in corporate investment decisions. Use structured models like Porter's 5 Forces and SWOT analysis to evaluate market trends and assess your competition. Practice using financial data to study real-world business cases, expand your strategic finance skills, and communicate tailored recommendations that help prioritize limited resources for a higher return on investment.
View course details and registration →ECON X499.19The Psychology of Wealth
Explore how psychological barriers and cognitive biases influence wealth management and strategic financial planning. Examine the common factors that prevent regular investors from building wealth, covering critical decisions from budgeting to risk management. Practice identifying these tendencies and develop practical strategies to overcome them.
View course details and registration →ECON X499.2Financial Statement Analysis
Explore how to evaluate corporate financial reports with the intent of investing in a company. Examine the mechanics behind income statements, balance sheets, and cash flow statements to track corporate stability and profitability. Practice trend and ratio analysis to judge how efficiently a business generates free cash flow.
View course details and registration →ECON X499.21Basic Personal Financial Literacy and Planning
Explore practical rules of thumb for managing your money, from earning and budgeting to saving and borrowing. Examine typical milestones that bring complexity to your financial life post-graduation, identifying goals that emerge along the way. You'll practice evaluating these scenarios by collaborating on case studies to plan for long-term stability regarding credit, taxes, mortgages, and retirement.
View course details and registration →ECON X499.23Mergers & Acquisitions
Explore how corporate deals come together and how companies restructure to build new value. Examine why buyers and sellers participate in the market, and you will examine how to evaluate different types of transactions. Practice business valuation techniques and look at the steps involved in due diligence.
View course details and registration →ECON X499.3Risk and Ethics
Explore business cycles and the distinct challenges they present to managers and investors. Examine economic data to identify different phases of the economic cycle and look at how these shifts impact investments. Practice weighing corporate social responsibility against consumer expectations for transparency while learning how unethical behavior impacts society.
View course details and registration →ECON X499.4Portfolio Management
Explore global financial markets and the real-world skills you need to build strong investment portfolios. Examine different asset classes, definitions, and concepts to understand how to manage risk through diversification and hedging. Practice your skills by trading equities, fixed-income, and ETFs in a simulated market environment.
View course details and registration →Legal Studies
Legal expertise is a strategic necessity in the modern business landscape. For both paralegals and business leaders, understanding the law is essential for ensuring compliance, managing risk, and mitigating corporate liability.
LAW X402.2Ethics for the Paralegal
Explore how regulation and discipline affect legal professionals and shape your daily workplace choices. Examine real-world responsibilities like client confidentiality, conflicts of interest, and advertising rules. Practice recognizing these ethical dilemmas and building professional accountability to protect the people you serve; developing these habits helps you navigate your role safely and demonstrate competence in professional responsibility.
View course details and registration →LAW X403Case Management
Explore practical ways to improve workload productivity for yourself, your attorney, and the law office. Examine organizing time and files, managing document and calendar controls, and tracking caseloads. Build useful skills to handle complex tasks and identify the best technological tools for your daily routine; developing these systems helps you manage legal office environments smoothly and utilize strategies for effective delegation.
View course details and registration →LAW X406Paralegal Internship
Explore how to apply your legal knowledge in a practical environment under the supervision of a qualified legal professional. Examine active legal practice through your hands-on placement. Practice listening, speaking, and writing as you build your professional communication skills.
View course details and registration →LAW X408Intellectual Property
Explore the laws protecting patents, trademarks, copyrights, and trade secrets. Examine how to file trademark applications online and recognize infringement issues through hands-on practice. Practice using official government tracking and document tools to search and select marks; gaining this hands-on experience helps you handle common legal tasks and summarize the role of a paralegal in intellectual property litigation.
View course details and registration →LAW X409Juvenile Law for Paralegals
Explore the unique and shifting process involved in the prosecution of minors from truancy to serious criminal acts. Examine the juvenile court system, detention hearings, and how to represent children, families, and the state ethically. Practice trial preparation, organize case files, examine expungement petitions, and learn to prepare pleadings under attorney supervision.
View course details and registration →LAW X410Environmental Law
Explore federal, state, and local regulatory systems and the agencies that enforce them. Examine how the Constitution shapes this field while looking at land use planning and sustainability. Practice conducting efficient online legal research and develop the skills to support litigation; knowing how to review transactional documents helps you apply due diligence and identify steps to limit client liability in environmental transactions.
View course details and registration →LAW X412Corporate Law
Explore the legal regulations governing partnerships, limited liability companies (LLCs), and corporations. Examine the practical side of forming and dissolving California business entities while analyzing corporate governance, securities, and mergers. Practice looking at real organizational documents, such as articles of incorporation and bylaws, to develop the skills needed to support corporate operations in this legal specialty.
View course details and registration →LAW X417.3Legal Research, Writing, & Analysis I
Explore how the American legal system works and learn how to find the law online using Westlaw. Examine hypothetical client scenarios to identify real legal issues and understand the differences between primary and secondary authority. Practice generating targeted search terms to locate key statutes or case law and learn how to cite your sources using the California Style Manual to resolve client problems effectively.
View course details and registration →LAW X417.4Legal Research, Writing, & Analysis II
Explore the American legal system and examine how legal analysis is communicated in written form. Practice predictive and objective communication while drafting real-world legal documents like client letters, law office memoranda, and persuasive documents. Use proper Bluebook citation form and edit your work to communicate clearly and concisely in any law office setting, utilizing the principles of writing in "Plain English."
View course details and registration →LAW X419Criminal Law
Explore both the substantive and procedural aspects of California criminal law, covering everything from theft to murder. Examine specific offenses against people and property alongside various legal defenses. Practice applying concepts like mens rea (intent) and examine how a paralegal assists attorneys throughout the entire process from arrest through sentencing and appeal.
View course details and registration →LAW X420Wills and Trusts I
Explore the laws governing wills, trusts, and estate planning, with a focus on practical pre-death planning. Examine the requirements for making a valid will and examine why clients want to avoid a probate administration. Practice drafting simple legal documents and evaluate different ways to hold asset titles.
View course details and registration →LAW X421Civil Litigation
Explore how a civil action moves through the court systems, with a special focus on California court rules. Examine the entire lifecycle of a case from initial client contact up through trial preparation. Practice drafting a complaint and an answer, meeting strict motion deadlines, and managing proper discovery methods.
View course details and registration →LAW X423Employment Law for Paralegals
Explore the workplace from both the employer and employee sides, focusing on practical applications for your daily tasks. Analyze realistic facts to practice identifying legal violations involving agreements, harassment, discrimination, and wage claims. Learn to articulate the best practices organizations use to guard against these claims.
View course details and registration →LAW X424E-Discovery and Legal Technologies
Explore how modern law firms manage electronic data and case information. Examine the rules governing electronically stored information (ESI) in court proceedings. Practice with specialized legal software used for case management, e-discovery, and electronic filing; gaining these technical skills will help you better support your firm, meet the digital demands of today's clients, and master the software capabilities required by modern firms.
View course details and registration →LAW X440Family Law
Examine how California regulates marital relationships, prenuptial agreements, and child custody issues. Examine the rights established by community property and analyze recent state supreme court rulings. Practice drafting the necessary legal forms to initiate or respond to dissolution proceedings; developing these practical skills will help you support clients navigating real legal situations involving alimony, property division, and child support.
View course details and registration →LAW X455.3Real Estate Law
Explore California law and how it applies to everyday property transactions, including sales, development steps, leasing, and financing. Also examine tax protection, land use regulations, and real estate litigation. Gain practical experience through hands-on paralegal exercises like researching titles, recording deeds, and drafting common legal documents such as liens and unlawful detainer papers.
View course details and registration →LAW X455.4Wills and Trusts II
Explore post-death considerations by focusing on what happens during probate and trust administration. Examine the differences between simple living trusts, bypass (AB) trusts, and child's trusts while learning how to analyze testamentary documents. Practice working with real probate forms to solve realistic fact problems and review basic estate and income tax rules.
View course details and registration →LAW X455.6Fundamentals of Paralegal Studies
Explore how the legal system operates and examine the vital role of the paralegal within a law office. Examine the daily responsibilities of different office personnel, legal ethics, and how law firms handle administration and economics. Practice legal research and writing to build the practical skills you need to jumpstart your career.
View course details and registration →LAW X455.7Contract Law
Explore the main concepts of creating agreements, from drafting offers and acceptances to identifying when contracts must be reduced to writing. Analyze real-world clauses in various settings to understand how to handle performance issues and third-party interests. Practice practical legal drafting skills by working through hypothetical scenarios and tackling realistic contract disputes.
View course details and registration →LAW X455.9Paralegal Capstone Course
Explore California legal ethics rules and everyday law office communication. Examine what it takes to step into an entry-level position as a paralegal. Practice creating a professional portfolio, drafting writing samples, and refining your resume through mock interviews; this hands-on preparation helps you demonstrate a fundamental understanding of legal principles and technical skills necessary for entry-level employment in a law office environment.
View course details and registration →Human Resource Management
Modern HR professionals serve as strategic business partners, focusing on talent optimization and the creation of high-performance workplace cultures that align with broader organizational goals.
BUSAD X450.1Foundations of Human Resource Management
Explore how managing people strategically supports an entire company and shapes a positive workplace culture. Examine daily human resource responsibilities like talent recruitment, employee training, and total rewards. Examine basic workplace laws, analyze human resource metrics, and evaluate different department structures to map out your own potential career paths.
View course details and registration →BUSAD X450.33Building and Leading High Performance Teams
Explore what it takes to design supportive workplaces and help your teams thrive. Examine how human and social behavior impacts everyday workplace interactions and team engagement. Practice the skills of emotional intelligence, coaching for growth, and navigating difficult conversations; developing these habits will allow you to resolve conflicts and apply concepts about social behavior to particular organizational situations.
View course details and registration →BUSAD X450.40Legal Aspects of Employment Practice
Human resource professionals encounter a variety of laws and policies governing their decisions. Examine general HR management practice as it relates to federal and state laws versus individual company policies. Analyze compliance strategies that influence how companies implement their policies; Learn to recognize potential legal implications of workplace situations and apply your knowledge to effectively manage risk in the employment relationship.
View course details and registration →Business Administration & Strategy
Steering a modern enterprise requires a synthesis of economic theory, leadership psychology, and tactical execution. These courses provide the high-level perspective needed to lead effectively.
BUSAD X408LBusiness Law
Explore how U.S. laws impact everyday marketplace transactions and public policy. Examine different business structures, contracts, employment rules, and corporate bankruptcy. Practice legal analysis methods and examine real cases to recognize ethical considerations in commercial decisions; you will identify and apply legal analysis methods important to business transactions, relationships, and projections.
View course details and registration →BUSAD X428Entrepreneurial Strategies and Planning
Explore the strategic and financial skills required to develop and evaluate new business ventures. Work through the complete process of researching, designing, and presenting a business plan for a new concept. Practice using AI-assisted tools to analyze market opportunities, model financial outcomes, and build persuasive, investor-ready pitches; gaining these skills will help you check feasibility and integrate ethical considerations into venture design.
View course details and registration →BUSAD X432Negotiation and Influence Strategies
Explore how to navigate everyday negotiations and build strategic influence to get your ideas adopted. Examine the core phases of a negotiation, examining how trust, human behavior, and cultural differences affect these conversations. Practice building positive relationships and preparing data-backed insights so you can advocate for your goals while striving for "win-win" outcomes and understanding the importance of strategic influence.
View course details and registration →BUSAD X435Foundations of Business Leadership
Explore what it takes to influence, manage, and lead teams while cultivating your own personal style. Examine practical techniques to improve employee performance, resolve workplace conflicts, and lead organizational change. Use self-assessments and team-building exercises to build power teams by identifying players with complementary skills and chemistry; you will learn to discern when and how to seize a decision-making opportunity.
View course details and registration →ECON X435Finance for Business Management
Explore how to use financial data to guide forward-thinking choices for your team. Examine corporate reports, calculate key performance ratios, and track how costs behave within an organization. Examine how investment decisions are made by projecting cash flows and applying time value of money concepts.
View course details and registration →ECON X455.1Global Economics
Explore the complex mix of institutions and individuals shaping international trade and money flows. Examine the key factors behind these global movements, drawing on history, psychology, and politics. Practice identifying how different people interact to create international events.
View course details and registration →MGMNT X450Business Strategy and Decision Making
Explore how different styles (classical, adaptive, visionary) and levels of strategy guide organizations toward marketplace growth. Examine strategic planning and examine real-world case studies from diverse industries. Practice analyzing viewpoints from domain experts to help leaders navigate uncertainty and respond to unanticipated challenges; you will understand how to assess marketplaces and competition through the strategic planning process.
View course details and registration →Project Management
In an increasingly complex global economy, project management is the bridge between strategic intent and realized value. These courses ensure that projects are delivered within scope, time, and budget constraints.
TMP X450Introduction to Project Management
Explore how to balance performance objectives within scope, cost, and time constraints. Examine historical examples of both successful and unsuccessful projects based on PMI’s PMBOK Guide. Build a useful vocabulary of terms and acronyms while surveying project management knowledge areas.
View course details and registration →TMP X451Project Planning & Procurement
Explore how to choose, start, and map out new projects from beginning to end. Examine what goes into building winning proposals, drafting charters, and setting up procurement strategies. Practice gathering data to construct project plans—including scope, risk, and human resources—while working collaboratively in teams; you will utilize public speaking skills to present on project status and outcomes.
View course details and registration →TMP X452Project Execution and Risk Management
Explore practical ways to keep your teams and projects on track from start to close. Examine methods for monitoring progress, and you'll practice directing project work while managing risk registers. Examine real-world case studies to build an adaptable mindset, evaluate leadership styles, and manage timelines with ease.
View course details and registration →TMP X454Agile Approaches to Project Management
Explore where the Agile approach comes from and look at popular types like Scrum, XP, Lean, and Kanban. Examine how to direct project planning efforts, develop project roadmaps, and conduct daily stand-up meetings. Practice introducing these collaborative development habits directly into a workplace to keep teams flexible and responsive; you will implement functional knowledge of all common Agile terms, processes, and rituals.
View course details and registration →AI & Innovation
Artificial Intelligence is no longer an optional skill for business leaders. These courses provide the "innovation-first" mindset and practical technical skills required to adopt AI responsibly and remain competitive.
MGMNT X440AI Essentials for Innovation
Explore how artificial intelligence tools can help you spot high-impact opportunities to solve real business challenges. Examine machine learning, natural language processing, and generative tools to see how they create real value. Examine how to manage ethical risks like bias and fairness.
View course details and registration →MGMNT X441AI Applications for Business Impact
Explore how machine learning, natural language processing, and generative AI can solve real business problems. Examine tools like recommendation engines and image recognition systems to understand their practical value. Practice structured prompt engineering to improve your results, and you'll examine how to check automated solutions for privacy and strategic risk.
View course details and registration →MGMNT X442Leading AI-Driven Change
Explore how machine learning and generative artificial intelligence apply to real-world business scenarios. Use accessible no-code platforms to look at automation tools and prompt engineering strategies through collaborative lab sessions. Practice evaluating technical solutions for specific business challenges while building dashboards, chatbots, and tangible professional artifacts suitable for your career portfolio.
View course details and registration →Digital Marketing & Sales
Modern marketing converges data analytics and creative storytelling to build brand equity and drive revenue in a digital-first, data-driven world.
BUSAD X409.11International Marketing
Explore the theory and practice of promoting products across national borders and examine how global consumers behave. Examine how value travels within rapidly expanding emerging markets (BEM). Practice analyzing foreign environments—including political, legal, cultural, and economic aspects—to design a marketing plan that captures global market opportunities while avoiding common international pitfalls.
View course details and registration →BUSAD X409.65Marketing Principles & Practices
Explore how strategic marketing helps businesses and nonprofits grow in competitive marketplaces. Examine the marketing environment by analyzing target audiences, utilizing research techniques, and performing SWOT analyses. Practice differentiating your offering, formulating pricing strategies, and developing promotional programs.
View course details and registration →MGMNT X410Business Development and Sales
Explore relationship-driven sales tactics and consultative approaches used in the modern business world. Examine the unique phases of the sales process from finding potential leads to customer retention. Practice active listening techniques to discover authentic customer needs and learn surface negotiation basics; this hands-on preparation will help you build value for your customers and company while acquiring employment readiness skills.
View course details and registration →MGMNT X477Developing a Digital Marketing Strategy
Explore how to build a unified plan that connects with your audience across different online channels. Examine campaign execution on mobile devices, social media platforms, and organic search. Practice writing targeted content, evaluating website usability, and using SEO and pay-per-click tactics to increase online visibility and drive customer conversions; you will complete the course with experience in developing an integrated digital strategy.
View course details and registration →MGMNT X477.1Web Analytics for Marketing
Explore online marketing metrics across paid, organic, and social channels to improve website performance. Examine the technologies behind web traffic measurement tools and use Google Analytics to track live data. Examine visitor acquisition and conversion issues while learning to build A/B testing environments that generate actionable business insights and relevant key performance indicators (KPIs).
View course details and registration →MGMNT X479Business and Personal Branding
Explore why brands hold immense value and how they shape customer perception. Examine iconic examples to understand brand development and recognize how demographics influence strategy. Examine the differences between corporate and personal identities while designing your Personal Brand Pyramid, mission statement, and elevator pitch to stand out during changing times and build brand equity.
View course details and registration →MGMNT X482Public Relations
Explore the main strategies and tactics organizations use to maintain open communication with stakeholders. Examine how companies share their voice and respond to the community. Practice crafting a communication plan, engaging with the media, and developing basic public speaking skills and business acumen; you will learn to deliver information and value to a variety of internal and external stakeholders.
View course details and registration →BUSAD X409.66Marketing Internship
Explore how to apply your marketing expertise in a professional setting. This internship provides a supervised, hands-on experience within a marketing department or agency. Collaborate with a participating sponsor to implement the strategies learned in your coursework; Practice professional conduct, campaign tracking, and tactical execution, reflecting on how this real-world placement supports your transition into a marketing career.
XLRN 836.01Independent Research Project
Explore specialized topics within the BML portfolio through student-led inquiry. This course offers a unique opportunity for specialized independent study in the field of digital marketing and sales. With a faculty advisor, design a research project tailored to your specific industry interests or professional challenges, allowing you to develop advanced subject matter expertise through deep academic and practical exploration.
Sports Management
The professionalization of the sports industry requires a specialized blend of management, law, and financial expertise at all levels of play, from youth community programs to global leagues.
MGMNT X411Sports Management Foundations
Explore how athletic organizations work across professional, collegiate, and amateur levels. Examine leadership principles, marketing strategies, compliance metrics, and the financial foundations that drive organizations. Examine real-world case studies to see how these groups engage stakeholders and create lasting value; you will identify key organizational structures and evaluate challenges that influence strategic decision-making in sport.
View course details and registration →MGMNT X411.1Sports Law and Ethics
Explore the policies and governing bodies (NCAA, NAIA, international federations) that shape sports organizations. Examine rule enforcement and compliance standards. Analyze real-world legal and ethical practices to cultivate accountability within athletic management; understanding these concepts will help you evaluate difficult decisions and apply governance frameworks to real-world case studies using contemporary data systems.
View course details and registration →MGMNT X411.2Financial Management in Sport Business
Explore how budgets are built and how revenues and expenses are managed. Examine real-world case studies to see how financial decisions support operations and sustainability. Practice interpreting fiscal data without worrying about complex math; gaining this knowledge will help you build financial confidence, allowing you to use practical tools to evaluate programs and forecast revenue scenarios in a sport business context.
View course details and registration →MGMNT X411.3Sports Marketing
Explore how sports organizations build and sustain brand value across diverse audiences. Examine how marketing strategies shift based on context, from local youth sports to major global events like the World Cup. Practice designing context-appropriate marketing approaches that align organizational goals with audience needs while maintaining a consistent brand identity across various scales of sport.
View course details and registration →MGMNT X411.4Game Day Operations
Explore the behind-the-scenes coordination of live sporting events across venues of varying scales. Examine operational planning and facility coordination. Practice handling multi-department communication and emergency response strategies; learning these skills will help you develop operational plans that align staffing and logistics for game-day success, using case studies to identify areas for operational improvement.
View course details and registration →MGMNT X411.5Comparative Global Sport Systems
Explore how sports cross national borders and examine global landscape of sport governance outside the United States. Examine how international federations and Olympic committees organize sport and allocate resources. Compare governance structures and analyze cross-cultural management challenges; this perspective helps you evaluate how international sports systems balance cultural and economic priorities.
View course details and registration →MGMNT X411.6Sports Management Capstone
Explore how to pull together everything you've learned about sport business, legal regulations, and financial systems. Complete a comprehensive applied project addressing a real-world issue in the sport industry. Hear from guest speakers and connect with practitioners to evaluate career pathways; this culminating experience will help you demonstrate the applied knowledge and professional judgment necessary for advancement in the field.
View course details and registration →MGMNT X411.7Sports Management Internship
Explore the daily operations of professional athletic environments through a supervised placement. Collaborate with a participating sponsor to gain hands-on experience within a sports organization. Practice connecting academic preparation to industry practice by integrating management, law, ethics, and financial planning; actively applying these concepts will help you build your skillset and reflect on your career readiness.
View course details and registration →Technology Management
Technology management explores how emerging technologies shape organizations, innovation, and decision-making. These courses examine the role of technology in modern business while considering ethical stewardship, social responsibility, and organizational change.
TMP X101Introduction to Technology Management
Explore how tech shapes modern business and society, from daily operations to the rise of AI and biotechnology. Examine the vital roles start-ups play in fostering innovation and creating economic growth. Practice applying these insights to solve real-world problems while balancing new developments with ethical stewardship and corporate social responsibility to help bring about positive organizational change.
View course details and registration →